Alvar Rodriguez - Sales Ops

Auronix – Sales Ops. Manager

March 2023 - Present

Initiated and directed a comprehensive Sales Operations strategy, concentrating on crafting and implementing critical processes to optimize operations across sales and account management teams.

• Acted as the principal administrator for HubSpot CRM, tailoring the platform to meet Auronix's unique sales processes, thus boosting efficiency and effectiveness in sales tracking and management.
• Forged collaborative partnerships with the Commercial Finance and Account Management departments to track and enhance key revenue performance indicators, significantly aiding the organization's financial health.
• Proactively monitored business pace, implementing strategies to align with overarching goals, led sales performance supervision, pinpointed improvement areas, and conducted targeted training sessions to enhance sales efficacy.
• Was instrumental in the final billing reconciliation process with the sales team, ensuring transparency and accuracy in financial reporting, thereby nurturing a culture of trust and accountability within the team.

Cybba – Sales Ops. Manager

September 2022 - March 2023

Developed and executed a detailed Sales Operations strategy, emphasizing process mapping and implementation across sales and account management teams.

• Managed CRM, ensuring data accuracy and hygiene through systematic processes and automations.
• Collaborated with Commercial, Finance, and Account Management teams to monitor and boost key performance indicators, establishing targets and achieving metric-specific successes in the USA, Brazil, and Mexico.

Panzura – Sales Ops. Specialist

August 2021 - September 2022

• Supported sales operations at a leading Cloud Services Company, enhancing performance.
• Devised data-driven solutions with advanced data analysis and visualization tools, improving sales process operations.
• Improved CRM (HubSpot) automations for superior management of sales orders and reporting accuracy.

Kofio – Engagement Growth Hacker Manager

February 2021 - August 2021

• Developed activation campaigns based on data for SaaS users, empowering growth through a multichannel strategy within the SaaS platform.
• Established KPIs, generated reports, and identified trends to develop effective campaigns while maintaining strong relationships with multidisciplinary departments such as software development, product management, marketing teams, and sales.

Banco Azteca – Digital Marketing and PR Specialist

February 2019 - February 2021

• Implemented CRM to manage relationships with government and non-profit institutions, and developed digital marketing strategies for Banco Azteca's Financial Education program.
• This role involved digital and mass media monitoring, management of relationships with PR agencies in Mexico and Latin America, media planning for countries including Mexico, Honduras, Peru, Panama, and Guatemala, and handling both digital and traditional press relations.
• >Additionally, it entailed PR planning with corporate and media channels.

Elevator LTV – Digital Marketing Manager

May 2017 - January 2018

• Implemented CRM for marketing automation, developed affiliate and micro-influencer marketing strategies, and crafted e-commerce growth strategies.
• Additionally, managed multidisciplinary teams to synergize efforts across various marketing initiatives.

Independent Consultant in Digital Business

February 2016 - Present

• Managed and developed digital marketing strategies for both public and private institutions, providing coaching in digital marketing, sales operations, and digital business strategy to SMEs.
• Conducted reporting with KPIs to measure campaign performance and make data-driven decisions, while also focusing on inbound and content marketing.
• Engaged in negotiation with clients and prospects to sell digital marketing services and managed multidisciplinary teams to ensure the seamless execution of marketing strategies.